ABOUT

Half my week is live broadcast, where one mistake is permanent. The other half is AI video, where I can undo anything.

I've gotten weirdly good at both kinds of pressure.

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I'm a director and creative technologist working at the intersection of AI and traditional filmmaking. Since 2024 I've run my own AI-native production practice — writing, directing, and delivering short-form videos for ad agencies and brands (work that's crossed 500K views and brought clients back for more), while developing an AI-native narrative web series that's drawn development interest from KAN and Nickelodeon.

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I'm currently architecting a full cinematic pipeline built on Claude Code, local LLMs, and ComfyUI to cut production overhead without cutting corners on craft — pairing that technical build with hands-on fluency across the current generative toolset (Seedance, Runway, Kling, Flux, ElevenLabs, Suno, custom LoRAs, and more).

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That AI work sits on top of a decade-plus of real production experience: I've directed live international news broadcasts at i24News since 2020, assistant-directed at KAN 11, and co-created comedy and branded content for Brothers Grip that passed 1.5 million views.

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The portfolio's below if you want proof. Fair warning: one of the videos involves a laundry detergent ad disguised as a zombie apocalypse, and I stand by it.